Montauk’s Surf Lodge is heading to Aspen.
Brazilian-born Jayma Cardoso, who launched the iconic Surf Lodge 11 years ago, is expanding her cult brand to Aspen.
The Snow Lodge, at the base of the Aspen mountain — next to the gondola, at 501 E. Dean St. — will launch December 26 and run through the end of April.
“It will be like the Surf Lodge deck covered in snow,” said Cardoso, in a phone interview from Aspen. “We’ll have a concert series, great food, great programs and then at night we have a really chic restaurant.”
“It’s something I’ve wanted to do for a long time,” she added.
The pop-up, she adds, is “a great way” to test the market.
“If we do well, we will stay. That’s the plan,” she said.
The Snow Lodge will have two venues — an outdoor “après ski” lounge, which will run daily from noon until 6 p.m., and feature Swiss-style fondues in a space that seats 100 people.
There will also be dinner inside from 6 p.m. until 2 a.m.
“The food will be very simple and delicious. It’s a very Swiss Alps vibe for après ski, and the restaurant will have more structure — pasta with truffles, fairly priced, great burgers and meats. We are working with all the local farmers,” Cardoso said.
Surf Lodge executive chef Robert Sieber has created the “mountain cuisine” menu, which will be executed by Chef Sean Olnowich, a James Beard honoree, who will be the culinary director.
Cardoso will also curate a concert series — live music and top DJs — just like she does in Montauk. In Aspen, she will partner with Aspen music venue Belly Up on her winter music series. She’ll also bring to Aspen her art, fashion, wellness and chef collaborations with top creative talents that helped make her Surf Lodge brand so successful.
The restaurant will be designed by Cardoso and iconic Montauk tastemaker Bob Melet of Melet Mercantile, who designed the Crow’s Nest. (His last Aspen project was co-designing Ralph Lauren’s main house and guest buildings at his Double RL Ranch. In Montauk, he also created the popular Gucci x Melet Mercantile pop-up over the summer.)
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